Kaya Blenders and Distillers Ltd. has emerged as the
pioneers in innovation and research leading to the manufacture of liquor
products that comply with international and National standards and meet
requirements of various customers.
The company, of late, launched its flagship product-
“Bhetki Beer”, which is a low-calorie wheat beer aimed to capture the attention
of beer lovers who have to refrain from consuming considerable proportions
owing to the fear of gaining weight and becoming obese.
With the launch of this new brand, the company aims to
tap Indian consumers’ preference for strong brews of impeccable quality and
high-class repute. Explicit strategies have been laid down to ensure that the
brand beats the competition from already established brands sold by Carlsberg Group and Anheuser-Busch InBev.
Kingfisher Strong, manufactured by United Breweries Ltd.
is the best-selling brand in the country. Accounting for a large percentage
(85%) of all beer sales in India, strong beer refers to brews with alcohol content of 5-8%. Recently conducted
market surveys and forums have revealed that people are willing to spend
exorbitant amounts to buy strong beer labels such as Carlsberg Elephant and
Budweiser Magnum.
Kaya Spirits have the unique distinction of getting
rewards and appraisals for its unique and creative packaging. The packaging of
Bhetki Beer has been intricately designed to stand out among others with rich
hues of labels that provide it an appearance of a luxury brand of beer.
Since Indian liquor market
has seen an unprecedented hike in the
number of beer consumers especially in states like Punjab, Haryana, and Delhi, company has paid huge
emphasis on developing a quality product that will be in demand because of its
premium quality packaging and taste. The manufacturers have claimed that Bhetki
Beer will soon garner huge support from a wide populace of liquor-lovers. It is
brewed with more wheat than malted barley as compared to other liquor varieties
available in the market.
It has been developed after
years of research and using fine machinery. Acute attention has been paid to
the taste of the beer so that it stands at par with the conventional standards
of beer.
Kaya Spirits launched the product in an international
event held in Kathmandu, Nepal organized by Citizen Integration Peace Institute.
This institute is an India-Nepal forum for peace and development that received
the patronage and participation of top-notch liquor connoisseurs all across the Indian subcontinent.
The brand, thus, garnered attention from professionals
and market-leaders and hence successfully introduced itself as a game-changing
brand. Till now, a beer brand that has low-calorie content and more wheat than
malted barley were
unheard of. Kaya Spirits successfully branded the product as new-age liquor
that is both healthy and tastes as good
as other beer varieties.
Mr. Karun Kaura, founder,
and director of Kaya Spirits believes in putting one’s heart and mind to one’s
business. He is positive that with the launch of their new product, the sales
share of the company will increase exponentially and will generate huge
revenues from investors and customers.
The market is replete with innumerable brands and
varieties of liquor. Innovation and research are imperative to create products
that can stand out from the rest. And this is what Kaya Group aspires to
achieve- a leading group in developing quality products which cater to the dynamic needs of present-age
customers.
